Geely’s remarkable growth on a global scale is the result of a carefully considered strategy, executed without deviation.
The “Five by Five” strategy is built on 5 design centres, 5 research and development centres, 5 testing centres, 5 powertrain technologies and 5 artificial intelligence ecosystems.
Geely Auto has been impressing in recent years with its growth and its performance worldwide. That success certainly owes much to a model range that offers modern, reliable and technologically advanced mobility solutions at the right price. Behind what the customer actually receives, however, lies a carefully considered transformation strategy that Geely has been following consistently for some time – a strategy that underpins the company vision for global expansion and innovation.
The strategy is called “Five by Five”, and it expresses the corporate philosophy on which Geely is built:
- 5 design centres
- 5 research and development centres
- 5 testing centres
- 5 powertrain technologies
- 5 artificial intelligence ecosystems
Together, these elements create a global footprint intended to place Geely at the forefront of the world automotive industry, with high-quality, sustainable growth in electromobility, low-carbon practices and the engineering know-how that leads to products offering a better life for users around the world.
Design and research and development
A central pillar of the “Five by Five” strategy is the 5 global design centres, spread across the planet in Shanghai, Ningbo, Milan, Gothenburg and Coventry. The five design centres work closely with 5 research and development centres in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. Combining a wealth of multicultural influences and creating the state-of-the-art technology of the future, designers, researchers and engineers contribute to products that are both appealing and technologically advanced for a global audience.
Testing
Before models reach production, they are tested extensively at 5 global testing centres comprising 16 individual bases – among them the recently inaugurated Geely Europe Testing Base in Frankfurt and the world largest Geely Comprehensive Safety Testing Center in Ningbo, China.
Powertrain technologies
On the technology side, Geely Auto commitment to innovation in the automotive industry is delivered through 5 powertrain options – high-efficiency petrol, battery-electric, hybrid, methanol fuel cell and battery-swap technologies – covering the varied needs of users and markets around the world.
Artificial intelligence
Finally, Geely unique artificial intelligence ecosystem, which spans every region, is based on the Geely Xingrui Super Computing Center and is delivered by five in-house Geely technology companies: StepStar, SiEngine, DreamSmart, Qianli Technology and Geespace, providing intelligent, user-centred mobility solutions.
By prioritising cutting-edge technology and sustainable solutions, Geely aims to offer high-value products and experiences to its customers while expanding its global presence. Committed to its vision of improving lives through excellence, the company is well placed to lead the transformation of the industry and to create a brighter, more sustainable future for people worldwide.
